When you use social media to find people who are already talking about their needs, and you offer to help them solve that need, you are building the foundation for a trusting relationship. That’s very different from spending thousands of dollars and using mass media to “blast” your message at millions of total strangers who probably couldn’t care less about your product or service at that particular time.

Source:

http://akstout18.amplify.com/2010/10/19/the-difference-between-social-media-and-traditionally-marketing-summed-up-in-2-sentences/

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