I get asked a lot why more traffic isn’t going to the author’s blog. The blog is up, it has a good name, lots of keywords and links, some good content posted, and the author is all ready to become an authority figure on their subject. But why aren’t people coming to the blog, and why aren’t the few that do come returning?

Your blog is not your website! Your website can be stable (not static exactly, but stable at least) with few updates needed to keep people coming back. It’s the number one resource and hub when it comes to all things YOU. Your blog, on the other hand, has to be maintained regularly. You can decide if you want to post daily, twice a week, or weekly, but you have to stick to it. Not just for a few weeks, but keep it up. Of course people aren’t going to return to your blog if it hasn’t been updated in four months. And if they’re not returning to your blog, you’re not establishing yourself as an authority figure, and if you’re not doing that, then you’re not getting your book sold.

This may seem like obvious advice, but I can’t tell you how often I see this mistake. So keep it in mind through the whole six months, year, two years that you’re spending publicizing this book. BLOG REGULARLY!