You have now contacted a ton of bloggers, websites, and the digital versions of many magazines, newspapers, and radio shows. Don’t expect them all to let you know when they’ve posted something about your book. Some may do it months or even years down the line depending on how many review copies they have stacked on their desks. So how do you find out when someone’s posted about your book? This is actually pretty easy.

1. Google Alerts
I like Google Alerts because it goes right to my email inbox whenever something appears on the web, and I can choose if I want it to email me each time something appears or compile them all into one email per day or per week. You will get some irrelevant links if someone is selling your book on e-bay or if it’s being sold in an ad on the sidebar. But it’s pretty thorough. And free!

You don’t have to sign up to anything. Just go to the Google Alert page and fill out the information. Make sure you confirm each search you do when it sends you an email asking for verification. It will only let you do a few in a row before you’ll need to verify. But if you only have one book, you’ll only need one or two alerts. Make sure it’s unique enough that you’re not going to get alerts about things that aren’t your book, but don’t be so specific that you’re going to miss out on some posts. For example, let’s take a non-fiction book because they usually have subtitles. If the book is “Listen to the Echoes: The Ray Bradbury Interviews”  by Sam Weller, I’m not just going to type “Listen to the Echoes” because you’ll get tons of hits about other echoey things. I would probably type “Listen to the Echoes” AND (“Sam Weller” OR “Bradbury”)

Now you’re going “What’s all this parentheses and quotes and capital ANDs and ORs business?” That’s called Boolean language, and it is a search engine language that works like a math problem. Anything outside of the parentheses, the search engine will look for, but only if it is near the words “Sam Weller” or “Bradbury,” but “Sam Weller” and “Bradbury” don’t both have to be there. Here’s a great article (with pictures) on how to use Boolean language.

2. Paid Services
There are many services like this. I use Burrelles Luce. This one is not free like Google Alerts, but it will pick up things that Google did not. Likewise, Google will pick up things Burrelles did not. It is useful to have both. Like Google Alerts, it uses Boolean language. You can have it watch for as many entries as you like. Instead of going to your email, you simply log on, and it lists all the recent activity online with your search terms, and categorizes them by date. You can also request that they send you physical clippings in the mail. Here is the website if you would like to try it out.

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