Okay, so you have all the default tabs set up, but your Facebook Fan Page is lacking spark, no? Don’t worry. You can add as many custom pages as you want. Think of it like building your own website. Whatever you want on it, can be on it. Many people have actually deleted their websites in favor of just having a Facebook Fan Page. I don’t suggest you go that far, but it shows you how powerful this interface can be.

Welcome Tab
Probably the most important tab you can create is the landing page or welcome tab. You can title it anything you like, but the function of this page is to introduce new people to what you’re all about. Give a brief hello message and say exactly what this page is and what people can expect from it. Why should they bother “liking” your fan page? What’s in it for them? Mention a couple of your most important tabs, such as “Visit our WATCH TAB for book trailers and video interviews with [insert name].” Include a graphic or video to spice things up. If you have any sort of contest going right now, this is a great place to plug it. That alone could win you some fans.

There are two ways to create a Welcome Tab. One is to take Facebook’s template, which you can find here. You just click “add to my page,” select your page, and then on you page you click the + tab and select “Welcome.” On your page, when you click “edit my page,” you will have a box that says “Welcome.” You can choose to “edit” it to create your own custom content.

The other way to do it is when you have clicked “edit my page,” at the bottom of the page, you will see the option to add an FBML application. Click that, click “add to my page,” select your page, and then on your page you click the + tab and select “FBML.” On your page, when you click “edit my page,” you will have a box that says “FBML.” You can choose to “edit” it to create your own custom content including the title of the tab. FBML means that you can type words, format with codes like “<BR>” for line break, etc. You can add photos, videos, links, anything. See my post on FBML for details.

Here are some examples:
Sony
BBC World News
Campbells

In order to make this the default landing page for people who do not already “like” your page (the people who do “like” your page will go to your Wall), when you are on your page, click “options” (under the share button) and then “settings.” Change “default landing page for everyone else” to “Welcome” or whatever you’ve named you tab.

Free Stuff
A good tab to have is a “Free Stuff” tab. You will want to use a code that allows only people who “like” your page to have access to this content, but you want to make sure people know why they are looking at a blank page. Make it so people who don’t “like” your page yet get a message that says something like “Can’t see this page? No problem! Just click the “like” button up top and you will have access to [exclusive photos, excerpts, prizes, etc.].” How do you do this? Easy-peasy. In your FBML box, type this (and obviously replace the blue with what you want it to actually say):

<fb:fbml version="1.1">
<fb:visible-to-connection>
Fans will see this content.
<fb:else>Non-fans will see this content.</fb:else>
</fb:visible-to-connection>
</fb:fbml>

.
Other Pages
Anything else is fair game. Have a page of interviews, some links to reviews or quote blurbs from reviews. If you’ve got a novel with lots of characters, maybe you want to have little character profiles. You can add a page that directly feeds from your Twitter account (see link below). You can have as many FBML boxes as you like. After creating the first one, you can add more by going into edit your first FBML box and at the bottom of your page, you will see the option to add another FBML box. Click that, and then an “edit” link will appear. Click that to edit your next FBML tab. That’s it!

Useful links:
How to add a custom tab to your facebook fan page (HighEdWebTech)
A Twitter Tab For Your Facebook Fan Page (Lynn and Justin)
Customize your fan page with a welcome tab (Make Use Of)
Show Content to Fans-Hide content from non-fans (HyperArts)
Reveal Tab (All Facebook)

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