The main difference between a published author online and an unpublished writer online is that with an author, everything eventually leads back to sales of the book. As an unpublished writer, you’re actually free of the stress of waiting for your online activity to impact sales. In fact, social media is great for buzz, which can drive sales eventually down the line, but it’s not immediately quantifiable.

But you, your main goal is to establish yourself as the expert in your field. You need to become a brand, like a magazine brand. If you don’t feel like the expert yet, maybe you should wait before you start blogging and driving traffic to your website. Take some classes or workshops. Research, read articles, talk to others in the feild.

Once you are confident as an authority, then start making your following online.

Useful links:
Christina Katz Post (Living with the M-Word)
Creating Your Writing Platform (The Fantasy Guide)