Source: Social Media Marketing Girl blog
Infographic by MDG Advertising
You want to be searchable on iTunes.
How do I set up a podcast?
Technically, you can host your podcast on your own FTP site, the one your website is on, but that means you’ll have to learn RSS language, and if you don’t want to do that, it’s best just to sacrifice a monthly fee to a host that will do all the RSS stuff for you. I like LibSyn, but you can use Podomatic or whatever you like best.
Let’s say you choose LibSyn. Go to libsyn.com and sign up for an account. Choose a pricing plan. I pay $15/month for about 2 1/2 hours of new audio content each month. After your content has been up 30 days, it gets “archived.” This doesn’t mean that listeners can’t get at it anymore. It simply means that it no longer counts against your allotted megabytes of media per month.
Next, Create a Show. I believe you can have more than one podcast under your account without paying more, as long as you don’t go over your allotted megabytes. I have never tried to have more than one podcast on the same account, though. When you create your show, you can choose things like title, keywords, description, etc. These are very important in the searchability of your episodes, so be accurate and thoughtful in what you put here.
Once you’re done, you will get your own podcast webpage on LibSyn that you can customize (though Libsyn doesn’t give you a whole lot of options of templates unless you really know your HTML and go in and play with the code manually). Here is an example of one of my podcast webpages on Libsyn. Notice the embedded widget that allows you to play the episode right on the page? You can also embed that onto your website. It’s just a matter of copy-and-pasting the code that you see when you click on the widget icon (next to the feed icon) on your LibSyn dashboard.
Getting your podcast on iTunes
First, make sure that you have filled out all the information about your podcast in LibSyn, including the title, description, logo, and keywords. This is very important because you want this information to translate over to the iTunes Store. When you’re logged into your LibSyn account, click on the feed icon (third from the left) that shows the URL of your Classic Libsyn Feed. Copy this URL. Then open up iTunes. Go to the iTunes Store. Click “Podcasts.” In the sidebar, click “Submit a podcast.” The first step is to paste that Classic Libsyn Feed that you copied earlier. Continue with the prompts until you’re done. It might take a couple days for iTunes to review your information and post your podcast on iTunes. That doesn’t mean you can’t keep posting episodes on LibSyn in the meantime. iTunes will post all the episodes once it gets the okay from Apple.
Uploading an episode
Just click “Publish,” and it will allow you to name your episode, write a description, keywords, add a photo, and upload your MP3 file of your podcast. Once you “publish” this page, it will be added to your podcast’s webpage. It won’t take too long before it shows up on iTunes either.
How do I create a YouTube channel?
Upload a video
What to upload
Make a plan
Tips for using YouTube to sell your book.
1. You can now list as many links as you like on your channel page, including direct links to wherever your book is being sold. Give them the option of from the publisher, Amazon, B&N, and indibound.
2. Use self-branded overlays with YouTube’s promotion opportunities. Read more at Social Media Examiner.
3. Include a link to your book at the beginning of the video’s description so that it doesn’t fall below the fold.
4. Add an end screen to the video. Although you won’t be able to link to a non-Youtube page within the video itself, you can still use text to tell people where they can buy the book.
Tips for getting the word out about your YouTube channel:
1. Consider writing articles related to your videos and plug your channel in your bio. More information on eHow.
2. Be fun. Create something that people will look forward to. Here are some great examples of promotions other YouTubers have done.
Tips for getting your YouTube channel and videos found by search engines:
1. Use metadata: Search engines will use your title, descriptive text, and keywords to rank your channel/videos.
2. Link to youtube.com/user/username, not youtube.com/username.
3. Create playlists that also have carefully chosen titles, keywords, and descriptions. These are searchable on search engines, too. The more links that point to your video, the better the SEO. Playlists are essentially links. It’s also an opportunity for your playlist to show up on the “related playlist” bar. And playlists are ranked highly in search engines, according to this article.
First of all, book bloggers who review books on blogs are just as legit as book reviewers in magazines, so treat them with the same respect (yes, I know they don’t have to go through the same gatekeepers that magazine and newspaper writers do, but they should be treated professionally).
1. Contact relevant bloggers only. If your book is about shopping, don’t pitch your book to the blog that clearly only ever reviews books on heavy metal. You don’t have to be a subscriber necessarily (though if you are, it’s nice to say that you’re one of their readers), but do have enough of a look at the blog to know whether contacting them is a waste of your time.
The key to finding a reviewer is finding the perfect match. It’s a lot like landing a book deal. You don’t want necessarily just the only publisher who will take your book (tempting as it may be). You want the right publisher. So don’t go pitching to every book blog in existance–they don’t all review your kind of stuff. Pitch the ones that are right for your topic.
Remember also that you’re not just looking for book blogs, but blogs on your topic that might be interested in reviewing your book or even interviewing you or running an excerpt. One way to find blogs by topic other than the typical google search (or searching on Technorati.com) is looking at who’s talking about your topic on Twitter. If they seem to know what they’re talking about regarding your subject, look at their profile and see if they have a website or blog. They may be interested in reviewing your book or posting content from it on their site.
How do you know if these blogs have any readers? Sometimes they will tell you in the sidebar how many people have subscribed to this blog. Other times, comments are enabled, so if there are a lot of comments under each post, there are a lot of readers. A lot of times it works the other way too: no comments means few readers.
2. Unlike some larger book reviewing publications, sending unsolicited copies is a bad idea. Unless you’re using a database, you may not find their mailing addresses anyway. It’s best to send them an email. A personal touch is always nice and increases your chances, but copying-and-pasting your press release is fine if you’re tight on time. If they are interested in the book, either way, they’ll email you back and ask for a review copy. Some blogs even do Q&A, exclusive excerpt, or get original content from the writer.
3. Send the cover image, whether they ask for it or not. Do not send this out in your pitch because often people will not open emails from people they don’t know if it has an attachment. But if they’ve asked for a copy sent to them, feel free to email them a hi-res jepg they can use, because if you don’t, they won’t use a picture, or they’ll copy a low-res one from the internet, or they’ll try to take a picture or scan themselves which don’t always come out looking good. You may also want to include your author photo. Only include an interior image if you have permission to use images from the book as part of the publicity efforts. Don’t forget to include a credit line for author and interior photos.
4. Give them time. If you don’t hear from the blogger a month after you’ve sent the book, email them and say that you’re just checking to make sure they received the book, and if they did not, you can send a replacement. A month is a good time because if you write too soon, the mail might not have delivered it yet. It’s also a long enough time where they may have set it aside, meaning to get to it later, and put it out of mind for a while. A month after shipping, this might be a good reminder and spark a new interest in them to pick up the book. Remember, book bloggers have lots of other books to read, but they also don’t like to be hounded: “Have you read my book yet, are you going to do a review, how about now, or now?” If they say that the have received your book and plan to review it, it might be another three to six months before they do. This is normal and to be expected.
If you have a YouTube channel, you will want a high number of video views. But you also may want people to subscribe to your “channel.” This means that when they log onto YouTube, any new video you’ve posted that they have not watched yet will show up on their main screen.
1. Content, as always, is king. If you don’t have high quality video and high quality content, then all else is futile.
2. Post your videos to social bookmarking sites like Delicious, Digg, Reddit, Stumbleupon, etc. Put your videos on Facebook, Twitter, and wherever you think your potential viewers hang out.
3. Invite your YouTube friends to subscribe to your video if they haven’t already. And don’t be ashamed to invite your favorite YouTubers to subscribe to you if you’ve subscribed to them.
4. Title your video with something not only relevant to the video’s content but also interesting, shocking, mysterious, or controversial. Also use Title Case and don’t make it a long sentence–get to the point.
5. Use keywords not only in your title, but in that handy keyword box YouTube has you fill in. Be specific, often using multiple words or even short sentences as keywords if you think people will be searching for that exact phrase or sentence. If you have a video on how to play the harmonic underwater, if you just put “harmonica” and “underwater” your video will appear on all searches for “harmonic” or “underwater” but because they are popular phrases, your video could be at the very bottom. If your keywords are “harmonica underwater” and “playing harmonica under water” your video is more likely to be number one on the list for when people search those. You may also want to include things like “strange talents” and “weird instrument.” Also use keywords in the description, but avoid key word stuffing.
6. Don’t make the description too short (or too long for that matter). Include any relevant links, the most important “above the fold”. Ask them to subscribe.
7. You can even embed a little “subscribe” or “click to subscribe” button into your video once you’ve uploaded it, so it will actually show up on your screen. Some people like to pick out something that is talked about and focus on that to get people to either subscribe or thumbs-up their video. (The thumbs up gives the video a better rating and gives it a chance at being featured on YouTube’s front page or at least being higher on the searches, so you might want to ask your viewers to do this if they are not ready to commit to subscribing.) For example, if in part of the video you talk about zombie caribou, you might embed a little thing that says “Click thumbs up if you like zombie caribou!”
8. Be part of the YouTube community (communities). Subscribe, comment, and friend. People often will look at your channel if you are talking to them on YouTube or have requested to be their friends. But don’t be a spammer!
9. Be consistent. Let people know what to expect from you. Doesn’t mean you can’t change your mind later on if you want to have a new feature that posts every day for a month and then goes back to posting just once a week on the old feature, but let your viewers know this is going on. Don’t disappear off the face of the Earth for four months and then come back to YouTube expecting everyone to remember you.
10. Be a YouTube partner. You get to pick your thumbnail, which is important for when people are scrolling through videos (otherwise, try to put your select thumbnail at the halfway point of your video). You also get a nice banner on your channel and lots of other fun stuff that lets you stand out.
11. Don’t use copyrighted material. If you’re using a song, for example, owned by someone else, YouTube could prevent you from having a high-ranking, delete the audio track to your video, or delete your video all together.
12. Some people disable the comments and rating ability, which is maybe because they don’t want to have to answer questions and delete spam, etc., but if you don’t want to answer questions, then don’t answer questions. It doesn’t mean you can’t let your fans post comments and talk among themselves. Allow them to build a community around being your fan. However, the more you are involved and respond to your viewers, the more affection toward you they will have.
13. Instead of leaving comments, you can leave a video comment. Try leaving a video comment to similar videos or creating videos in direct response to someone else’s video.
14. Best face forward. On your channel, the default will show your most recent video in the player. But you can change this. Pick the best video (you can use free YouTube insights to see which video has the most interest or you can just look at number of views) and put that on the front. Or maybe you have an introductory video. You can also choose to have the video automatically start playing. Personally I find this annoying but it probably has its advantages too.
15. Fill out your profile (be sure to include your website) and customize the appearance of your channel for branding purposes.
A lot of people will buy software that will generate comments and views on your YouTube videos. Sometimes it works and sometimes it doesn’t. But either way, I personally find this to be a dishonest way of gaining interest. If your videos are good and you know how to market yourself well enough using the tips above, you shouldn’t have to stoop that low. But you will need patience. It usually doesn’t happen over night. Don’t expect to be a viral hit. Just aim for having loyal followers.
Top Tips to Get More YouTube Subscribers (Squidoo)
Create a YouTube Traffic Jam (KissMetrics)
Optimising your YouTube Channel for SEO (SEOptimise)