Tips for using YouTube to sell your book.
1. You can now list as many links as you like on your channel page, including direct links to wherever your book is being sold. Give them the option of from the publisher, Amazon, B&N, and indibound.
2. Use self-branded overlays with YouTube’s promotion opportunities. Read more at Social Media Examiner.
3. Include a link to your book at the beginning of the video’s description so that it doesn’t fall below the fold.
4. Add an end screen to the video. Although you won’t be able to link to a non-Youtube page within the video itself, you can still use text to tell people where they can buy the book.